Reengaging a disinterested audience in a dynamic way
Change brand perception of The Economist from being a boring business publication while also trying to increase the number of subscribers.
We identified users using The Economist’s own data and combined with other data sets. We segmented users and served them dynamically built ads in real time.
3.6MM Individual Responses
Individual Responses were 5x more than the target
Thousands of new subscribers
worth 12MM euros in lifetime revenue