"IPG Mediabrands brings agencies Society and Ansible under Reprise banner"
COMBINED AGENCY DELIVERS GLOBAL PERFORMANCE MEDIA MARKETING SOLUTIONS
NEW YORK - MAY 21 2018 - IPG Mediabrands, the media management and data arm of Interpublic Group (NYSE: IPG), today announced that it has rolled Mediabrands agencies Society and Ansible under the Reprise banner, creating a new full-service global performance media marketing unit. The unified Reprise will continue to partner with and support UM and Initiative, the global media networks within IPG Mediabrands, as well as cultivate its own client base.
IPG Mediabrands created the new offering in response to the growing market need for a full suite of digital media services to be housed under one roof, combining Reprise’s core search and SEO capabilities with the social content and creative skills of its sister agency Mediabrands Society as well as the mobile media, UX and technology capabilities from Ansible. Reprise will now offer strong global capabilities across digital channels, content creation, product and web development, along with eRetail and commerce.
“The relaunch of Reprise allows us to harness the expertise of three of our leading specialist agencies – Ansible, Society and Reprise – to deliver a full spectrum of performance media capabilities, united by a connected strategy,” said Philippe Krakowsky, Chairman and CEO, IPG Mediabrands. “Our clients’ businesses are becoming increasingly centered on digital experiences, which is why a unified approach to consumer engagement across owned, earned, paid and shared media in the digital space makes sense. This strategy will allow Reprise to drive demand as a stand-alone proposition, but more so it will further enhance the data, creative and culture-driven offerings that are differentiating UM and Initiative in the marketplace.”
“The connected consumer expects unified communications – to be informed and entertained with engaging content. To address this reality, we have reimagined how we approach working with our clients,” said Tim Ringel, who joined Reprise in January 2017 as Global CEO and will continue to lead the newly unified agency, in partnership with long-term Reprise executive and Global COO Craig Ellis. “The key question clients are asking is ‘How do we create meaningful brand interactions with digital advertising?’ We work back with our clients from there, rather than simply talking numbers. The campaigns we create and the results we achieve benefit tremendously from starting the conversation the right way,” added Ringel.
The new global brand includes a full corporate identity refresh, including a new logo, website, and visual assets, all of which complement the agency’s new positioning for the combined services.
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About IPG Mediabrands
IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets and oversee marketing investment for many of the world’s most iconic brands. Today, the company manages over $39 billion in marketing investment on behalf of its clients, employing over 10,500 marketing communication specialists in more than 130 countries.
The agency group delivers business results for clients by providing strategic counsel and advisory services to navigate the fast-evolving consumer and media landscape. These solutions are developed and executed through integrated, data-driven marketing strategies. IPG Mediabrands’ expansive network of agencies includes UM, Initiative, Reprise, Cadreon and Orion Worldwide as well as specialty business units including MAGNA, Healix, Identity, IPG Media Lab, and Rapport. The specialist agencies focus on media innovation, media intelligence/forecasting, product development, branded content, emerging technology, mobile, search and social, out-of-home and more.
At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively.
Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.
Global Corporate Communications, IPG Mediabrands
(+1) 212 605 4807
Global Corporate Communications, Reprise
(+1) 312 952 0181