"Reprise Bolsters Creative Team with Promotion of Michael O'Brien to Head of Creative"

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has announced the promotion of Michael O’Brien to SVP, Head of Creative. O’Brien previously served as the agency’s Executive Creative Director.

Based in Reprise’s Detroit office, O’Brien will oversee all aspects of the creative across Reprise US, including new business pitches, ideation, production and implementation. The appointment comes after Reprise’s relaunch last year, which united sister agencies Society and Ansible under the Reprise banner to offer a full suite of digital media services.

O’Brien brought with him more than a quarter century of experience when he joined Reprise in 2014. He was previously Vice President, Group Creative Director at Digitas and has also served in senior roles at i33 Communications and Organic. He was on the adjunct faculty at Wayne State University and in 2013 was a recipient of the Greater Detroit Chamber of Commerce Horizon Award for mentoring up and coming talent in the City of Detroit.

“Mick is a smart and strategic creative mind who knows digital inside and out. Over the past few years he has been responsible for some of our best creative work, so it made perfect sense to have him lead all our creative capabilities across Reprise in the US,” said Rob Bernstein, Managing Director, Reprise US. “It’s an exciting time for Reprise as we continue to grow our digital offering and I look forward to seeing more great work from Mick and his team for our current and future clients.”

“Our creative team at Reprise is nimble and adaptable; and recognizes that creativity is no longer defined by one spot for the big game, but by providing creative solutions to every aspect of the modern marketing landscape,” said O’Brien. “I am a strong proponent of the one team approach and I’m excited to lead the Reprise creative team and continue to inspire the development of creative ideas that are not only effective, but innovative as well.”