"Reprise Offers Single Source Solution for eRetail Campaign Creation and Management"

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, is excited to introduce bGenius, a product that helps digital advertisers understand and find success working with leaders in the e-commerce space. bGenius, is a single source solution that allows users to combine the management of multi-channel digital advertising campaigns, dynamic advertising and manage complex feeds all from the same platform, which distinguishes it from competitive campaign management tools.

As the marketplace evolves, advertisers understand being able to work with e-retailers, such as Amazon, is an important component to the success of campaigns. However, managing the process can prove to be a challenge and requires a considerable amount of time and manpower. bGenius helps to simplify the process through a rule and template based management system with plug-and-play interface that allow ease of connection to Amazon in only a few simple steps.

Unlike other platforms, bGenius is designed for specialists who want to maximize profits. bGenius allows users to group, view and organize data on every desired level, as well as creating automated rules to automate your time consuming work and even build your own bidding algorithm. bGenius will be your assistant for every client while you have time to innovate on the latest developments.

“Our goal at Reprise is to offer the best solutions for our clients and partners,” said Graham Wilkinson, Reprise Global Head of Product. “bGenius is a product that will help increase overall efficiencies in how campaigns are created and managed, as well as provide industry leading functionalities that not only meet, but exceed the expectations of users.”

bGenius will be available globally beginning September 2018. For more information on this, or any other product or solution offerings from Reprise, please visit www.bgenius.com/en/home or email Graham Wilkinson at Graham.Wilkinson@Reprisedigital.com.