MOBILE MEDIA

Consumers’ connection with their mobile devices are an intimate, always-on challenge – we help ensure brands maximize their mobile media approach in the most innovative and impactful ways.

WHAT MAKES US DIFFERENT
Reprise has the aggregated buying power to provide best-in-market rates with top mobile networks and partners. We have team members from publisher backgrounds who know what goes on behind the scenes, and relationships with emerging partners that give us first-to-market opportunities and a development team that builds bespoke ad solutions to meet your challenges to connect with consumers in a meaningful way on mobile devices.

ENSURING MEDIA IS MOBILE-FIRST
Our teams live and breathe mobile media. With the majority of your web traffic now likely coming from mobile devices you need experts who think mobile first, not second or third. From haptic-enabled creative to innovative approaches to measuring foot-traffic – Reprise brings first-to-market opportunities to clients who need to that ensure consumer engagement on mobile devices is credible and trustworthy.

MOBILE MEDIA SERVICES
We understand how to enable maximum engagement with consumers on mobile devices. We challenge the norm and are always on the lookout for new and exciting ways for brands to invest as mobile platforms evolve. Our current services include:

  • Mobile media strategy
  • Partner evaluation, and first-to-market innovation
  • Creative approach and messaging
  • Campaign oversight and management, including:
  • Foot-traffic and in-store validated efforts
  • Goal-based auction campaigns
  • Guaranteed reach and frequency-based campaigns
  • Custom creative or ad unit buys
  • Local and microtargeted campaigns
  • Cross-channel integration
  • Holistic measurement and dashboarding

OTHER Media SERVICES

PAID SEARCH

We infuse consumer intent with brand connections across all paid platforms. We connect to people in the moments that matter most while driving performance at scale.

NOT YOUR TYPICAL SEM FIRM
Searches can happen everywhere. We understand the importance of being in the right environment at the right time with the right message. Our team of specialists analyze search signals and data to understand where, when and how consumers are searching; whether it is via voice, keywords, remarketing, CRM integration, or audience targeting. Our paid media approach is forward-thinking and always evolving with the industry and your brand’s changing needs.

ENTERPRISE PAID SEARCH SOLUTIONS
Reprise has been helping brand name clients manage their paid search portfolio for over a decade. Our search engine marketing team is seasoned in integrating with digital and traditional media. We specialize in uncovering unique search patterns, trends, and variations, in addition to creative testing results for messaging and other data points to fuel insight-based strategies.

SEM SERVICES
Reprise is a global SEM agency specializing in a range of paid search campaigns, including:

  • Paid search strategy
  • Audience and keyword research, definition and creation
  • Ad copy and creative approach
  • Campaign oversight and management, including:
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  • Enhanced campaigns
  • Local  and microtargeted campaigns
  • Display network efforts
  • Video-based campaigns
  • Shopping and feed-based campaigns
  • Cross-channel integration
  • Deep SEM and SEO integration
  • Holistic measurement and dashboarding

PAID SOCIAL

We tell your brand’s story to the right consumer at the right time, integrating data-driven social strategies with proven amplification tactics.

WHAT MAKES US DIFFERENT
Buying on social networks goes far beyond gaining more impressions – it’s a key way to understand your audience, continue the conversation and stay relevant with your target consumers. We get to know your audience and how they behave online through our partnerships with social networks and other agencies within the IPG family. This comprehensive view ensures that media buys make the biggest possible impact and allows us to measure and optimize our strategies based on your goals.

A MEDIA-FIRST APPROACH TO SOCIAL MEDIA
People are social by nature – and everyone is on social networks. In a constantly evolving landscape, our paid social specialists are experts at understanding how brands can best live in an authentic and engaging dialogue with millions of individual consumers. Our approach to paid social is rooted in media fundamentals, ensuring investment has maximum impact – whether it is with standard or advanced ad units, across first-party CRM or standard audience targeting.  We have worked with hundreds of different creative teams, partnering exceptionally to ensure the creative approach blends with our media-first approach to social media.

PAID SOCIAL SERVICES
Put your social content where your audience can see it by integrating paid social tactics into your digital strategy. Reprise can leverage a wide range of paid social platforms to craft a custom solution for your specific goals. Our current services include:

  • Paid social strategy
  • Audience research, definition and targeting creation
  • Creative approach and messaging
  • Goal-based auction campaigns
  • Guaranteed reach and frequency-based campaigns
  • Custom creative or ad unit buys
  • Local and microtargeted campaigns
  • Dynamic creative and shopping- or feed-based efforts
  • Cross-channel integration
  • Holistic measurement and dashboarding

MOBILE MEDIA

Our relationship with our phone is personal and always-on. We help brands capitalize on this intimate relationship by using mobile-first data to strategically develop campaigns and maximize audience impact.

WHAT SETS US APART
With Reprise’s aggregated buying power, we provide best-in-market rates with top mobile networks and partners. Our teams have extensive knowledge about emerging partners and tech—which allows us the unique ability to identify true differentiators.

Our strong partnerships give us access to first-to-market solutions, alpha and beta offerings, and proprietary partner tools.Just like the world around us—we are ever-evolving. We are constantly creating custom opportunities, and testing new products and technology.

ENSURING MEDIA IS MOBILE-FIRST
By focusing on mobile-first activations, we have a holistic understanding of mobile consumption habits and native functionalities. This knowledge allows us to maximize audience impact through mobile-first data to strategically develop campaign frameworks and inform cross-channel buys.

MOBILE MEDIA SERVICES
We challenge the norm and are always on the lookout for new and exciting opportunities for brands. Our current services include but are not limited to:

  • Strategy and Consulting
  • Partner Tech Evaluation
  • First-to-Market Innovation
  • Industry Updates
  • Market Trend Insights
  • Mobile-First Planning and Buying
  • Location Behaviors
  • Second Screen
  • Mobile Wallet and eCommerce
  • Gaming Integrations
  • App and Keyboard Downloads
  • Connected TV and Cars
  • App Based Audiences
  • Measurement and Analytics
  • Holistic Cross-Channel Attribution
  • App Analytics
  • Brand Health
  • Foot Traffic and Sales
  • Creative Formats and Custom Experiences
  • Gamification and Haptic
  • Dynamic Creative
  • Virtual Reality/Augmented Reality/360° Video
  • Custom Emoji and Keyboard
  • Gyrometer and Accelerometer
  • Coupons
  • Chatbots

DIGITAL-FIRST PLANNING

Reprise is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IOT-devices, bots, search engines, and social platforms. We uncover your audience based upon their digital fingerprints – and build a media approach to help transform your business digitally.

WHAT MAKES US DIFFERENT
Reprise has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways. We bring the scale of IPG to bear in our partner approaches, ensuring you think digital-first in an efficient and effective manner to transform business results.

HELPING BRANDS TRANSFORM DIGITALLY
Our team was born in digital, with expertise across every platform, every device, and every manner to communicate and connect with audiences online. We’ll help you understand the complexity of our ever-changing digital world – and simplify it for optimal impact.

DIGITAL-FIRST MEDIA PLANNING AND BUYING SERVICES
We understand and maximize impact across digital channels – ensuring your digital transformations occur in a managed and measured fashion. We maximize partnerships with Google, Facebook, Amazon, Apple, Snapchat, Bing, Pinterest, LinkedIn, and Twitter – and find innovative new ways across digital networks. Our current services include:

  • Digital approach and strategy
  • Audience sizing, measurement, and targeting approach
  • Digital-first channel allocation and modeling
  • Creative approach and messaging
  • Goal-based auction campaigns
  • Guaranteed reach and frequency-based campaigns
  • Digital-first partnerships and partner negotiation
  • Custom creative or digital tentpole activations
  • Local and microtargeted campaigns
  • Shopper-based and e-commerce campaign activation
  • Cross-channel integration
  • Holistic measurement and dashboarding