Reengineering the second screen experience

Indonesia

Clean & Clear

C&C Natural Bright

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Objective

How can Clean & Clear break through the clutter in the “Whitening & Beauty” category on TV and get teenage girls to engage with its brand messaging?

Solution

Since half of Indonesian TV viewers are busy on a secondary device while watching TV, Clean & Clear used mTVSynch, a cross-device programmatic platform that syncs TV content with mobile ads in real time. Clean & Clear used this technology to deliver mobile ads in sync with their competitors’ TV ads. It was the first brand to employ this technology in its market.

Results

0 1.5% Increase in brand recall

4x Increase in CTR

3x Increase in video view rate