Rethinking the snack break

Mexico

Mordisko

The Coolest Way to Freeze Hunger

Objective

Increase Mordisko’s sales by 20% by getting Mexicans to see ice cream as a snack, not a dessert.

Solution

Instead of viewing ice cream as only a treat for special occasions, Mordisko wanted Mexicans to see ice cream as a snack. By geo-locating thousands of convenience stores and tracking snack lovers to understand their behaviors and interests, Mordisko created hundreds of cluster audiences to predict their “hunger moment.” Using this data, the company was able to target its segments with custom programmatic messages. Each creative message was timed to impact users at the right time, location and context

Results

84% Increase in sales
during campaign

37% Increase in
overall in sales

10% Lift in brand equity