Solution

Before launching the campaign, we built awareness by promoting OOH across Australia. We then invited guests to check into The Stoneleigh Hotel — a sensory wine-tasting experience to discover the story of Stoneleigh. As guests explored each room, we brought to life the tasting notes of various Stoneleigh wine. Stoneleigh’s brand story came to life online, with content to show its origin story — giving its audience and the media something to talk about. We created exclusive events, including hosting the most intimate and memorable event of all: a wedding.