Reconnecting New Yorkers to the Open they once loved
USA
U.S. Open
New York is Open
Content not available.
Please enable ADDITIONAL COOKIES from settings
Please enable ADDITIONAL COOKIES from settings
Objective
The U.S. Open is a New York tradition that gets everyone talking. However, in 2016, social conversation was down 44% from the previous year and this trend had to be reversed.
Solution
We unleashed our ragtag bunch of illustrators, animators, and run-and-gun filmmakers to create content as unique as the U.S. Open’s hometown. We developed a transmedia campaign that included a film featuring real U.S. Open Ball Boys and Girls honing their skills on the streets of NYC; and microcontent that brought the best of the Open to the best of Manhattan.
Results

5MM Impressions

46% more engagement
than previous US Open posts

800% Increase in impressions